5 Must-Have Assets for a High-Converting B2B GTM Strategy
Strategic GTM content essentials for fast-moving B2B marketing teams
For B2B marketing teams scaling from Seed to Series B, executing a high-converting go-to-market (GTM) strategy often comes down to speed, clarity, and execution. Whether you’re a demand generation manager launching paid campaigns or a product marketer prepping for a major release, the right GTM assets can significantly impact lead gen, conversion, and sales alignment.
If your company is between 5 and 200 people and you’re juggling campaign deadlines without an in-house design team—or working with one that’s overloaded—you need assets that don’t slow you down. Here are five non-negotiable design deliverables for any fast-scaling B2B GTM strategy.
1. Conversion-Ready Landing Pages and Ad Creative
High-converting landing pages are central to demand gen. Whether you’re driving traffic from paid social, search, or outbound, you need pages that are not only on-brand but optimized for conversion. A/B testing, funnel experiments, and campaign pivots all require fast iteration, which means you can’t afford delays from internal design or dev bottlenecks.
Paired with scroll-stopping ad creative, these pages become the foundation for scalable acquisition.
Use Case: A growth marketer running multiple ad variants across LinkedIn and Google needs fresh assets weekly without pulling internal resources away from core product work.
2. Product Launch Visuals
When you’re shipping new features, announcing integrations, or prepping for an event, the launch window is narrow. Strong design drives visibility and credibility, whether through feature cards, in-product banners, launch decks, or announcement graphics.
These assets aren’t just decoration—they’re often the first touchpoint for prospects and existing users.
Use Case: A product marketing manager with a packed roadmap needs support to roll out high-quality launch visuals quickly, without relying on an overstretched design team.
3. Sales Enablement Materials
You can have the best product in the world, but if your sales team is using outdated one-pagers or poorly designed decks, it will show. From case studies to pitch decks, visual clarity and consistency play a major role in closing deals and earning trust with buyers.
Enablement content must be aligned with your messaging and easy to update as positioning evolves.
Use Case: A RevOps leader notices the sales team is cobbling together DIY slide decks and needs polished, brand-aligned assets that reflect the company’s credibility.
4. Campaign Graphics and Email Assets
Your lifecycle emails and campaign touchpoints shouldn’t feel like an afterthought. Strong creative improves click-through and conversion, especially when prospects are moving fast through the funnel.
Marketers need graphics for nurture sequences, promos, webinar series, and event follow-ups—without waiting weeks to get them designed.
Use Case: A campaign manager is running a new email series targeting mid-funnel leads but lacks visuals that match the brand’s quality and tone.
5. Branded Explainers and Graphics
Every GTM motion benefits from strong explainers, infographics, and modular brand visuals that can live across the site, pitch decks, or paid campaigns. These assets reinforce understanding of your product and value prop—especially helpful in complex B2B categories.
Whether you’re launching into a new segment or updating messaging, having flexible visuals on hand makes storytelling easier.
Use Case: A founder or early-stage CMO needs to simplify the product’s positioning for investor decks, partner calls, and homepage content during a rebrand.
If you’re moving fast and want GTM assets without the typical agency drag, GTM Assets delivers high-converting design built specifically for B2B marketing teams. With flat monthly pricing and fast turnaround, you get the visuals you need—when you need them—without the back and forth.
Ready to accelerate your go-to-market design?